Reliable Market Intelligence
We help publishers, information industry organizations, and vendors achieve goals with actionable market intelligence. This includes related planning and implementation services, focusing on healthcare, higher education and technology sectors.
Our top consulting priority is to foster creative decision-making and planning that meets and exceeds the needs of clients and their customers. By clearly articulating winning strategies based on market insights and an understanding of market forces informed by solid qualitative and quantitative market research and analysis of implications, clients are well-positioned to adapt to a changing landscape and new opportunities.
Our top consulting priority is to foster creative decision-making and planning that meets and exceeds the needs of clients and their customers. By clearly articulating winning strategies based on market insights and an understanding of market forces informed by solid qualitative and quantitative market research and analysis of implications, clients are well-positioned to adapt to a changing landscape and new opportunities.
Spotlight on Announcements
|
NEW LAUNCH!
Announcing our new blog, Bellwether Spotlight! This blog explores the innovations, people and trends that intrigue or inspire, offering insights into the future of publishing and scholarly communications. Check it out and follow us for new posts. |
Leverage Our Expertise to Achieve Your Goals
Who We Are
Maureen Adamson
|
Maureen Adamson is an information industry consultant offering business planning grounded in market research and market insights, optimizing knowledge of appropriate enabling technologies to deliver on business and organizational goals. Projects often include qualitative and quantitative market research and analysis of market needs, trends, and value propositions. Assignments can also include product / service development.
Her approach to business planning and project management focuses on the importance of understanding goals and context, clear objectives and communications. This includes bringing marketing and technical knowledge into the planning process to ensure strategic goals are pre-eminent in development. |
Project Specific Collaborations.
We maintain relationships with other consultants for more complex projects that may benefit from additional experience and skills. Assessed as part of evaluating the unique requirements of each project. |
Starting a Conversation
Contact us for initial consultation to explore how we can work together, or to discuss industry topics you think may be of mutual interest.