M ADAMSON ASSOCIATES
  • Home
  • About
  • Services
  • Writing / Speaking
  • Blog
Picture

Bellwether Spotlight

​Creating Value & Sparking Innovation

The High Cost of Context Switching

5/14/2019

 
High Cost of Context Switching
File Size: 786 kb
File Type: pdf
Download File

A study by Strayer & Watson of the University of Utah suggested only 2% of the population can multitask successfully (2010). Everyone else is going through the toll lane and paying the costs of context switching. Realization, a software company, estimated this cost to global business at $450 Billion/year (2013). This means there are hidden competitive advantages for people and organizations who adopt strategies to minimize this.
Picture
     The above is a standalone chart from my recent NISO Webinar, “Managing Change with Project Management Skills.” Notice the dates. The cost of context switching is not news, but there is increasing awareness of how this manifests.
     Since Weinberg wrote his book, there have been many additional studies exploring multitasking concluding it is largely a myth. What appears to be multitasking is simply switching between two or more tasks, not giving full attention to any. We now know more about how apparent multitasking negatively affects IQ, brain development, and creative thinking.

Read More

    Maureen Adamson

    Creativity in content, in services, in business models and marketing when they align into new ways of engaging the user draw my attention. This blog explores the innovations, people and trends that intrigue or inspire, offering insights into the future of publishing and scholarly communications. 

    Archives

    February 2023
    May 2019
    April 2019

    Categories

    All
    Analytics
    Business Models
    Innovation
    Open Access
    Open Scholarship
    Project Management
    Semantic Technologies

    RSS Feed

    Follow @MAdamson3
M Adamson Associates     Rye, NY    (914)925-2311     [email protected]
  • Home
  • About
  • Services
  • Writing / Speaking
  • Blog